About A&S Bridal
At Allum & Sidaway Bridal, we believe finding your wedding dress should be an experience as unforgettable as the day itself. Nestled in the heart of Salisbury Wiltshire, our boutique sits proudly on the first floor of Allum & Sidaway Jewellers, offering a beautiful, intimate space for brides-to-be.
We are proud official stockists of Sincerity Bridal, Stella York, and Dando London — three renowned designers known for their timeless elegance and contemporary romance. Our carefully curated collection features hand-picked styles from each, with the option to borrow additional gowns, ensuring you have access to a wide and inspiring selection.
To give every bride the attention she deserves, we operate by appointment only. This means you’ll have exclusive use of our boutique, with the entire space and our undivided care focused solely on you. Whether you arrive knowing exactly what you’re looking for or need a little guidance to discover ‘the one,’ our experienced team is here to support you every step of the way.
Who are we?
We first opened our Bridal showroom in September 2019. Having run jewellery stores for 80 years, we consider it such a privilege to be a part of a couples big day. It's simply one of our favourite things to do, and the chance to expand into wedding dresses was just irresistible. At our heart is a passion for great customer service, and we hope to offer that to you when hunting out THE dress.
Our Bridal Manager Katie will be with you every step of the way. She's about as excited about your big day as you are! Plus, the most important bit - she's a LOVELY person! Just meet her and I'm sure you will agree. She can't wait to show you our beautiful dress collections in a pressure-free environment.
© Robinson Road Photography
Why choose us?
We have filled our showroom with dresses that are anything but ordinary. That's our aim, to showcase designer dresses that are different and alternative to a classic dress. Come for a visit or explore our collections and designers and you'll see what we mean.
Our boutique may be pretty new, but we have a huge history in award-winning customer service. Nothing will stop us in helping you create the best day ever!
So If you like the sound of what you are reading, don't just take our word for it, you'll find reviews at the bottom of this page, plus plenty more on Google, or head to our real brides on the blog section.
© Lydia Stamps Photography
Destination Wedding
Allum & Sidaway Salisbury pairs dresses and accessories with jewellery and gifts for all the bridal party. It's a true destination store for your big day. Once you've been to see Katie, head downstairs to meet the rest of the jewellery team. We'd love to help you find the perfect wedding bands and bridal jewellery.
© Robinson Road Photography
Hello beautiful brides of 2024!
Our showroom is open and we are so happy to welcome all you lovely brides into store! We always offer private appointments in a spacious setting, with PPE if desired and complimentary drinks! You and your guests will have our showroom to yourselves and be our bridal managers only focus.
What our Brides say
Susan Ford
Thank you Katie for such an amazing experience. Your enthusiasm, loveliness and patience was absolutely marvellous. I would highly recommend you to all I know. Looking forward to the bridesmaid's journey with you too.
Eloise Jack
Found my dress easily with the help of Katie and can't wait to wear it on my special day. My family, friends and I had a great experience. Katie helped me make the right decision and didn't rush me at all. We went through all the dresses in my price range and I picked out over 10 dresses which I absolutely loved. Katie let me try them all on to make sure I chose the correct one. I would recommend Katie and Allum&Sidaway bridal boutique to anyone looking for their Wedding dress.
Flick Coupe
Absolutely wonderful experience finding my perfect dress at Allum and Sidaway Bridal! I’m the type of person that hates faff and Katie made the whole process so straightforward AND really enjoyable! I was worried I would feel overwhelmed by choice when searching through dresses but Katie knew exactly how to whittle them down to the perfect few that would suit me and complement my body type. I’m quite self conscious about my body but I felt completely at ease and that’s not easy for me! She really knows her stuff and finding the dress that really makes you happy is at the forefront of her mind. Thank you for making this moment so special for me, the dress is everything I had hoped for! Also I had my 7 month old baby with me every time I went in and they were very accommodating so that’s worth a mention too!
